PGA Tour Superstore

PGA Tour Superstore traces its origins to a Myrtle Beach, South Carolina shop in the late 1960s; the Golf & Tennis Pro Shop acquired Martin's and rebranded it to PGA TOUR Superstore in 2004. It was acquired by Arthur Blank — Atlanta Falcons and Atlanta United owner, Home Depot co-founder — through his AMB Group in 2010. The chain operates 77 stores across 28 states today, with plans to surpass 100 in the next two years. Troy Rice was named CEO in July 2025.

Most stores combine the standard golf-retail floor with experiential elements: hitting bays for fitting and demo, indoor driving ranges, and putting greens. The format leans more experiential than competitors like Golf Galaxy — Blank's investment thesis has explicitly been about leaning into in-person retail in a market where direct-to-consumer e-commerce is the default.

Headquartered in metro Atlanta (Roswell, Georgia). The footprint is concentrated in the Southeast and Sun Belt, with growing presence in the Midwest and Texas. Recent expansion skews toward markets where year-round outdoor golf is reliable but the indoor-practice + retail hybrid is still a draw.

Hitting bays at PGA Tour Superstore are primarily fitting-oriented, not casual range play — visitors should expect to use the time for club selection or swing analysis with a fitter rather than full simulator-course play. Some stores have separate range / putting facilities open to the public.